2010–present: My World 2.0
"Baby", the lead single from his debut album, My World 2.0, which features Ludacris, was released in January 2010 and became his biggest hit thus far, charting at number five in the U.S. and reaching the top ten in seven other countries.Two promo singles "Never Let You Go", and "U Smile" were top thirty hits on the U.S. Hot 100, and top twenty hits in Canada.According to review aggregator Metacritic, the album has received "generally favorable reviews". debuted at number one on the U.S. Billboard 200, making Bieber the youngest solo male act to top the chart since Stevie Wonder in 1963.My World 2.0 also debuted at number one on the Canadian Albums Chart, Irish Albums Chart, and Australian Albums Chart, and the New Zealand Albums Chart and reached the top ten of fifteen other countries. To promote the album, Bieber appeared on several live programs including The View, the 2010 Kids Choice Awards, Nightline, The Late Show with David Letterman, The Dome and 106 and Park. Bieber collaborated with Sean Kingston on his single "Eenie Meenie" which also appeared on Bieber's debut album. The song reached the top ten in the United Kingdom and Australia, and in the top-twenty of most other markets.
Bieber performing at the Conseco Fieldhouse, in August 2010
On April 10, 2010, Bieber was the musical guest on Saturday Night Live. On July 4, 2010, Bieber performed at the Macy's Fourth of July Fireworks Spectacular in New York City.The second single from My World 2.0, "Somebody to Love", was released in April 2010, and a remix was released featuring Bieber's mentor Usher. The single reached number ten in Canada, fifteen in the United States, and the top twenty in multiple international countries.
On June 23, 2010, Bieber went on his first official headlining tour, the My World Tour, starting in Hartford, Connecticut, to promote My World and My World 2.0. In July 2010, it was reported that Bieber was the most searched for celebrity on the Internet. That same month his music video, "Baby", surpassed Lady Gaga's "Bad Romance" to become the most viewed, and most disliked YouTube video ever. In September 2010, it was reported that Bieber accounted for three percent of all traffic on Twitter, according to an employee of the social-networking site.
Bieber began recording his second album in July 2010 in New York City. At this point, because of puberty, his voice was deeper than it was when he recorded his first album. In April 2010, the singer discussing his vocals remarked, "It cracks. Like every teenage boy, I'm dealing with it and I have the best vocal coach in the world. [...] Some of the notes I hit on "Baby" I can't hit anymore. We have to lower the key when I sing live." British singer/songwriter Taio Cruz confirmed in July 2010 that he is writing songs for Bieber's next album. Hip hop producer Dr. Dre produced two songs with Bieber in July 2010 it is unknown if they were made for the album, which is currently due for a 2011 release.
Bieber guest-starred in the season premiere of the CBS crime drama CSI: Crime Scene Investigation, aired on September 23, 2010. He played a "troubled teen who is faced with a difficult decision regarding his only brother." Bieber will continue to appear in later episodes of the season as his character's story progresses. Bieber performed a medley of "U Smile", "Baby," and "Somebody to Love" and briefly played the drums at the 2010 MTV Video Music Awards on September 12, 2010. Bieber announced in October 2010 that he would release an acoustic album, called My Worlds Acoustic. It was released on Black Friday in the United States and featured acoustic versions of songs from his previous albums, and accompanied the release of a completely new song titled "Pray".
A 3-D part-biopic, part-concert film starring Bieber entitled Justin Bieber: Never Say Never, was released February 11, 2011, directed by Step Up 3D director Jon Chu. It topped the box office with an estimated grossing of $12.4 million on its opening day from 3,105 theaters. It grossed $30.3 million for the weekend and was narrowly beaten by the romantic comedy Just Go With It, which grosssed $31 million Never Say Never is said to have exceeded industry expectations, nearly matching the $31.1 million grossed by Miley Cyrus's 2008 3-D concert film, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, which holds the record for the top debut for a music-documentary. The film is accompanied by his second remix album, Never Say Never – The Remixes, released February 14, 2011, and features remixes of songs from his debut album, with guest appearances from Miley Cyrus, Chris Brown, and Kanye West, among others.
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The Observer newspaper in the UK published a report indicating that Justin Bieber is more influential in the social networking sphere than Barack Obama or The Dalai Lama. According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views." Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs," recalled Braun. Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly; account was reported in November 2010 to have over 6 million followers. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube.
Usher comments that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly." As a result, Usher, Braun, Bieber's bodyguard Kenny, and other adults surrounding Bieber constantly coach him on handling fame and his public image. After signing Bieber, Usher appointed one of his former assistants, Ryan Good, to be Bieber's road manager and stylist. Good, once nicknamed Bieber's "swagger coach", created a "streetwise look" for the singer which consisted of baseball caps, hoodies, dog chains and flashy sneakers. Amy Kaufman of The Los Angeles Times comments, "Though a product of a middle-class suburban upbringing in Stratford, Ontario, Bieber's manner of dress and speech ("Wassup man, how you doin'?" or "It's like, you know, whateva' ") suggest he's mimicking his favorite rappers."
Bieber is often featured in teen magazines such as Tiger Beat, and has been labeled a "teen hearthrob". Bieber has released a collection of nail varnishes with OPI to raise awareness for charity.
Personal life
Bieber is a practicing Christian. was profiled in a February 2011 issue of Rolling Stone. Asked whether a person should wait until marriage to have sex, Bieber responded, "I don't think you should have sex with anyone unless you love them." Asked about his opinion on abortion, Bieber said he doesn't "believe in abortion" and that it is "like killing a baby." When asked about abortion in cases of rape, he said, "Well, I think that's really sad, but everything happens for a reason. I don't know how that would be a reason. I guess I haven't been in that position, so I wouldn't be able to judge that."
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